Nisa arms partners with promotion for Burns Night

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Nisa has been supporting its independent retailer partners ahead of the popular Scottish celebration Burns Night with a promotion to drive sales in store.

With the annual affair widely observed across Scotland, this year especially is providing Nisa retailers with a fantastic opportunity to drive sales during the quieter month of January as most shoppers will be opting to celebrate by cooking a traditional Burns Night supper at home.

The promotion features a raft of deals on a selection of supper staples including Mash Direct Neeps & Tatties 750g at £2.25, Mash Direct Burns Bites 300g at £2.70, Macsween Haggis 400g and Vegetarian Haggis 400g at £3 each, Irn-Bru 6pk cans in Regular and Sugar Free variants at just £2.25 each, and Whyte & Mackay Blended Scotch Whisky 70cl at £14 a bottle.

Offline marketing lead at Nisa, Chris Walker said: “January is typically a quieter month for retailers and shoppers tend to be much more budget-conscious, following an expensive December. This means that events like Burns Night provide pivotal opportunities to maximise sales at a time when the country is otherwise more or less at a standstill.

“This year, our Burns Night deals include a broad selection of products across multiple categories to help partners remain competitive and support them in capturing additional January sales.”

Deals have been available in store in the run-up to Burns Night with the promotion ending tomorrow.