Skip to content
Search
AI Powered
Latest Stories

Nisa arms partners with promotion for Burns Night

Nisa arms partners with promotion for Burns Night

Nisa has been supporting its independent retailer partners ahead of the popular Scottish celebration Burns Night with a promotion to drive sales in store.

With the annual affair widely observed across Scotland, this year especially is providing Nisa retailers with a fantastic opportunity to drive sales during the quieter month of January as most shoppers will be opting to celebrate by cooking a traditional Burns Night supper at home.


The promotion features a raft of deals on a selection of supper staples including Mash Direct Neeps & Tatties 750g at £2.25, Mash Direct Burns Bites 300g at £2.70, Macsween Haggis 400g and Vegetarian Haggis 400g at £3 each, Irn-Bru 6pk cans in Regular and Sugar Free variants at just £2.25 each, and Whyte & Mackay Blended Scotch Whisky 70cl at £14 a bottle.

Offline marketing lead at Nisa, Chris Walker said: “January is typically a quieter month for retailers and shoppers tend to be much more budget-conscious, following an expensive December. This means that events like Burns Night provide pivotal opportunities to maximise sales at a time when the country is otherwise more or less at a standstill.

“This year, our Burns Night deals include a broad selection of products across multiple categories to help partners remain competitive and support them in capturing additional January sales.”

Deals have been available in store in the run-up to Burns Night with the promotion ending tomorrow.