Nisa announces £1m retailer price drop campaign

Nisa has announced a £1 million price drop campaign to lower the wholesale selling price (WSP) of hundreds of products, as part of its strategy to ensure its retailers remain competitive.

Launching today (8), the campaign will focus on areas which have been highlighted as a priority by its retailers, including;

• Lowering the WSP across 50 branded & Co-op own brand bread products, with lines being reduced by as much as 30 per cent until Jan 22
• Lowering the WSP across 50 price marked pack snacking and impulse products, with lines being reduced by as much as 21 per cent, until Jan 22
• Continued price investment across Lost Mary and Elf Bar ranges to lock prices at £18.99 and £18.50, until Jan 20
• Weekly deals across Tobacco

As part of its most recent investment, retailers will see the WSP of Kingsmill Soft White Medium from £1.63 to £1.14 (30.2 per cent), Co-op White Toastie reduce by 13.4 per cent from 97p to 84p, Walkers Ready Salted price marked at £1.25 reduce from £12.72 to £11.99 per case (5.7 per cent), Pringles BBQ price marked £2.75 reduce from £10.21 to £9.49 per case (7.1 per cent), Oreo Double Cream price marked 99p from £12.20 to £10.99 per case (9.9 per cent) and Galaxy price marked at £1.25 reduce from £20.42 to £18.99 per case (7 per cent).

Ayaz Alam, Director of Wholesale at Nisa, said: “We invested in our pricing strategy a number of times last year and we wanted to further strengthen our pricing position and give our retailers a positive start into 2024. Feedback has been at the heart of all our decision making and we know as a priority, the WSP of bread needed reviewing, so we’re proud to be able to lower these prices, along with other categories. Going into the new year, we know it’s still a tough market, so we hope these price commitments provide our retailers with the certainty that at Nisa we offer market competitive prices.”

Managing Director of Nisa, Peter Batt, committed to further develop the customer offer as part of its mission to be the independent retailer’s partner of choice, and this significant investment further supports its retailers. In December, Nisa revealed over 100 products had been part of a price drop to grow margins over the Christmas and New Year periods.