Nichols plc is introducing the consumer-favourite SLUSH PUPPiE brand into the flavoured carbonates category with the launch of SLUSH PUPPiE FIZZiE.
Available from early March in the iconic Blue Raspberrie and Strawberrie flavours, SLUSH PUPPiE FIZZiE is rolling out into the grocery, wholesale and convenience channels in 2L and 500ML price-marked bottles, with an RRP of £1.49 and £1 respectively. The 2L bottle is also available in a plain pack format. The recipes for both flavours are no added sugar, contains only natural flavours, and are HFSS-compliant, to improve permissibility for those shoppers who are seeking out balanced choices.
The flavoured carbonates category is currently experiencing growth of +13 per cent, demonstrating a clear opportunity for retailers to leverage the strength of the SLUSH PUPPiE brand. With a 50-year heritage and a presence in 40 countries worldwide, the launch of SLUSH PUPPiE FIZZiE will help retailers generate excitement for their shoppers and maximise sales in this category.
“We have seen that, of all the occasions that drive consumers to purchase, the need for enjoyment is in growth by +8 per cent, giving retailers an opportunity to provide shoppers with something fresh and memorable,” said Jenny Powell, Marketing Manager, Nichols plc. “The new SLUSH PUPPiE FIZZiE range will do just that, allowing consumers to extend those special moments of enjoyment by delivering the retro, nostalgic taste of SLUSH PUPPiE that they know and love in an exciting new format.
“Our goal is to delight consumers with a fresh way to experience those iconic flavours, and we already know that our Gen Z audience in particular is excited and engaged with the concept. In fact, the results of a recent consumer taste test revealed that 79 per cent of participants would purchase the product, and 2/3 of participants found the product ‘new and different’.”
SLUSH PUPPiE’s success outside of the slush category has already been proven, with a growing presence in the retail channel. The range – which includes ice cream, bon-bons, ice pops and lip balms – are incredibly popular, in addition to the brand’s DIY slush machine. Its popular and unique taste will allow Nichols to disrupt the flavoured carbonates category and entice consumers with an exciting and well-loved brand.
The launch of SLUSH PUPPiE FIZZiE, available from early March, will be supported by a disruptive through-the-line marketing campaign, with in-store activations, social media support and PR.
