More

    New range of RTD cocktails in paper bottles by World of Zing

    The original craft bottled cocktail specialist, World of Zing, has announced a relaunch of its cocktail range, offering the world’s  first range of RTD cocktails in Frugal Paper Bottles. Founded by Pritesh Mody, mixologist and regular presenter on Channel 4’s Sunday Brunch, World of Zing was launched as the first mainstream ready-to-serve cocktail company. Now, the brand introduces a new flavour range and look, with recyclable bottles that are lighter, safer, and better for the environment than glass. 

    The Frugal Paper Bottle is made up of a 94 per cent recyclable paperboard outer, and uses up to 77 per cent less plastic than a plastic bottle. The bottles are also five times lighter than a normal glass bottle and require less protective packaging, reducing transport costs and resulting in a carbon footprint that is six times lower than a normal glass bottle. Furthermore, empty bottles can be flattened to reduce space requirements once used, in turn decreasing waste costs. 

    The new World of Zing Frugal Paper Bottle 70cl range has been expertly crafted and mixed to bartender strength ABVs between 15-18 per cent ABV.

    New range of RTD cocktails in paper bottles by World of Zing

    “We are thrilled to launch the UK’s first range of cocktails available in Frugal Paper Bottles, marking the start of an exciting new chapter for World of Zing,” said Mody. “Since launching in 2014, World of Zing has paved its own successful path with category redefining pre-batch cocktails that can now be found in some of the UK’s leading retailers and hospitality operators. With this new bottle, World of Zing is once again disrupting the industry with a packaging format that provides game-changing operational and environmental benefits, as well as creating positive conversations amongst consumers.”

    As a trusted supplier of cocktails to some of the UK’s leading hospitality operators, World of Zing’s new range will be available across its customers – and now also to retail.

    The new range is available in 15 seasonally changing flavours, including:/

    • Kaffir Lime ‘Picante’ Margarita
    • Blood Orange Negroni
    • Rhubarb Cosmopolitan
    • Spiced Pineapple Mai Tai
    • Espresso Martini
    • Passionfruit Martini

    Latest

    Davey claims he was ‘misled’ by Post Office civil servants

    Former postal affairs minister Sir Ed Davey has said that...

    Food-to-go emerges as ‘lever of growth’ for convenience stores

    Rising demand for food-to-go options boosted the size of...

    Premier Foods posts robust figures as consumers shift back to brands

    Premier Foods, the owner of Mr Kipling and Bisto,...

    Richard Barr joins TWC Group to drive ‘Destination 2030’ growth strategy

    TWC Group is pleased to announce the appointment of...

    Don't miss

    Davey claims he was ‘misled’ by Post Office civil servants

    Former postal affairs minister Sir Ed Davey has said that...

    Food-to-go emerges as ‘lever of growth’ for convenience stores

    Rising demand for food-to-go options boosted the size of...

    Premier Foods posts robust figures as consumers shift back to brands

    Premier Foods, the owner of Mr Kipling and Bisto,...

    Richard Barr joins TWC Group to drive ‘Destination 2030’ growth strategy

    TWC Group is pleased to announce the appointment of...

    Retailers body applauds Labour’s commitment to tackling shoplifting

    Retailers Association British Independent Retailers Association (BIRA) has applauded...

    Barefoot rolls out California Zinfandel

    The USA wine brand, Barefoot, will be rolling out its Barefoot California Zinfandel to wholesalers nationwide this August, following a successful launch in Sainsbury’s...

    Cadbury Flake 99 launches free ’99’ bus ferrying families to the beach

    Cadbury Flake and First Bus have announced the launch of The "99 Bus", a free, pre-bookable service to take families away to the seaside,...

    KP Snacks launches music festival partnership with Live Nation

    KP Snacks has announced a new festival partnership and campaign for its beacon “Better for You” brand, popchips. This year, popchips is partnering with...