PepsiCo has launched a new retailer campaign in collaboration with Bestway, offering retailers the chance to win a series of amazing prizes, including a van.
The campaign is part of the company’s summer activation, YAYcation, which is touted as its biggest ever summer campaign.
“Over the last few months, independent retailers have been working tirelessly to help provide for their communities; our YAYcation initiative is our way of giving back,” commented Matt Goddard, wholesale trading director at PepsiCo.
“We’re partnering with Bestway to run a national promotion, giving retailers the chance to win a Ford Transit Van, plus some great runner-up items, all part of a prize pool worth £20,000.”
Retailers simply need to purchase any one case of Walkers’ ‘Hero20’ products from their local Bestway depot and they’ll be automatically entered into the prize draw.
Dawood Pervez, Bestway Wholesale managing director, said: “Bestway is delighted to be partnering with the Walkers brand again to offer our customers this exclusive promotion. ‘Win A Van’ is an excellent initiative to reward retailers while driving sales in the savoury snacks category.”
The campaign kicks off on 1 July and closes on 31 August, and will be supported with exhaustive front of depot takeovers, heaps of in-store display materials available for convenience retailers to order, shopper comms and a first-ever social media campaign with Bestway, with retailer-targeted paid advertising.