Leading breakfast drink brand Weetabix On The Go has unveiled an on-pack campaign celebrating its partnership with the Isle of Wight Festival.
The promotion, part of a £2 million marketing campaign for the brand, offers consumers the chance to win one of 12 pairs of tickets for the festival.
The campaign also includes an online video highlighting the festival giveaway, in-store POS activity across grocery, convenience and wholesale, and a nationwide office sampling campaign.
“We’re really excited to team up with Live Nation and The Isle of Wight Festival to offer our customers a weekend to remember,” said Emma Varlow, general manager of Weetabix On The Go.
“As the breakfast drink market leaders, we’re determined to bring more people into the sector and we believe that this on-pack campaign, coupled with in-store activity and sampling across the UK will help to boost the whole category.”
Varlow said the partnership with the festival will help the brand raise awareness of its on-the-go range amongst 18-35-year-old consumers.
The on-pack promotion will appear on all Weetabix On The Go packs from March in grocery, convenience and wholesale outlets, including singles, PMPs (£1.49) and multi-packs.
To use this website you must be aged 18 years or over. Please verify your age before entering the site.
