Coca-Cola Europacific Partners (CCEP) has announced the return of Monster Energy’s popular promotion in partnership with Call of Duty, to help retailers get in on the action and tap into energy drinkers’ thirst for gaming.
Now live and running, gamers and Monster fans can start collecting codes to stockpile rewards ahead of the release of Call of Duty: Black Ops 7 on November 14. Following the success of last year’s program, the 2025 campaign has been extended and will run through March 31, 2026, with code redemption available until April 30, 2026.
The promotion will run across individual cans and multipack cans of Monster Original, Zero Sugar, Absolute Zero, Ultra White, Ultra Rosa, Juiced Mango Loco, Ultra Strawberry Dreams and Pipeline Punch to drive maximum engagement with shoppers.
Gaming fans across all platforms can scan unique QR codes on specific packs or enter codes found under ring pulls to unlock exclusive in-game content including double XP tokens, as well as unique operator skins and gear to help gamers level up faster and look the part while doing it.
Promotional packs will also feature the striking legendary Cerberus logo inspired by prominent in-game feature, the Wolf King, designed to capture the interest of shoppers and enhance in-store experience. Convenience retailers can request the high-impact POS materials from My.CCEP.com.
Monster will use its impressive roster of gaming influencers on Twitch and YouTube, as well as running several high-profile media partnerships, to boost awareness with the on-pack activity and wider Call of Duty partnership. Last year alone, fans clocked over 23 billion hours watching Call of Duty content on Twitch – and Monster’s right in the middle of the action.
The latest iteration of Monster’s successful gaming initiatives is part of its commitment to engaging brand fans and fuelling category growth. Monster is now worth over £801m, and is the fastest growing major energy brand in GB, against a backdrop of 11.7 per cent volume growth.
It builds on a host of successful new product launches that have maintained momentum behind the Monster brand, including Monster Ultra Fantasy Ruby Red, Monster Juiced Rio Punch, and Monster Lando Norris Zero Sugar in 2025, with more still to come.
“With around 80 per cent of gamers saying they eat or drink while they play, it’s clear that gaming and energy go hand in hand,” said Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB. “Gaming remains one of the fastest-growing forces in global entertainment, and Monster has been part of that energy for over two decades. With Call of Duty continuing to command the attention of gamers worldwide, this partnership has proven time and again to be a winning formula – delivering standout results every time.
“Our Monster fans expect high impact, unmissable experiences, as well as exclusive gaming prizes – and our on-pack promotion and partnership with Call of Duty never disappoints. Monster growth is showing no signs of slowing down and we're encouraging retailers to get on board and take full advantage of this promotion as we bring together these two iconic brands once again.”