Yakult’s popular Yakult Light is becoming Yakult Balance across Europe, including the UK. With a new name and fresh look, the contents inside the bottle won’t change, so Yakult Balance will still be providing consumers all the same benefits and refreshing lemon flavour as before.
At the same time as rolling out Yakult Balance, the brand is rejuvenating the packaging across its portfolio – Yakult Original, Yakult Plus (which launched in April 2023) and Yakult Balance. With a refreshed look and feel, the new design will go further in highlighting each product’s flavour profile and nutritional benefits.
An easy way to support a balanced lifestyle, each bottle of Yakult Balance contains billions of friendly L. casei Shirota bacteria, which are scientifically proven to reach the gut alive and increase the bacteria in the gut*.
Yakult Balance is also enriched with vitamin D – which supports immunity and muscle & bone health, as well as vitamin E – which helps maintain healthy skin and eyes and strengthen the immune system.
The launch of Yakult Balance will be supported by PR, broadcast media, digital, shopper marketing and OOH activity.
“We know that looking after one’s wellbeing can feel like a juggling act for many consumers. With Yakult Balance, we hope to provide consumers a simple small step to support their daily wellbeing while delighting their taste buds,” said Hiroaki Yoshimura, MD for Yakult UK & Ireland.
“With taste and health continuing to be top priorities for consumers, we’ve ensured that the new packaging puts the nutritional benefits and flavours front and centre in an approachable, eye-catching manner.”
Yakult Balance comes in both 8-pack and 15-pack. RSP will vary between retailers but will start from £3.69.