New look for Jack Daniel’s and Coca-Cola Zero Sugar RTD

Coca-Cola Europacific Partners GB (CCEP) has revealed a refreshed packaging design for Jack Daniel’s and Coca-Cola Zero Sugar, designed to clearly differentiate it from the Jack Daniel’s and Coca-Cola Original Taste variant and help retailers tap into the opportunity for zero sugar options.

Rolling out this month, cans of Jack Daniel’s and Coca-Cola Zero Sugar will now feature a bright red collar to improve standout on shelf. This is replicated on the shelf-ready packaging trays with a bolder red stripe and ‘Zero Sugar’ callout.

Displayed next to the Jack Daniel’s and Coca-Cola Original Taste variant, which is unchanged in primarily black packaging, it’s now far easier for shoppers to determine which is which at a glance, and to choose the product they want to enjoy.

The Jack Daniel’s and Coca-Cola alcohol ready-to-drink (ARTD) range has generated nearly £21 million worth of sales since it launched in March last year. The Zero Sugar variant has generated around 17 per cent of these sales to date.

“Providing choice is a key part of our growth strategy, and with this packaging update, we’re making that choice much clearer to shoppers,” Elaine Maher, associate director, commercial development, at CCEP GB, said.

“Given that two-thirds of what we sell in GB from a soft drinks perspective is now low or no sugar, we know it makes sense to offer the same choice within our alcohol ready-to-drink portfolio. We are confident that Jack Daniel’s and Coca-Cola Zero Sugar represents a significant opportunity for growth, and is now even better placed to reach its full potential.”

Paul London, ARTD director at The Coca-Cola Company, added: “Jack Daniel’s and Coca-Cola was our first successful alcohol ready-to-drink last year, and we hope the recent addition of the red collar on Jack Daniel’s and Coca-Cola Zero Sugar cans will help consumers choose the right beverage for them at shelf. We’re pleased to see the Jack Daniel’s and Coca-Cola ARTD brand go from strength to strength as we move into its second year being on the market.”

The news follows the announcement that Absolut Vodka & SPRITE has joined CCEP’s ARTD portfolio to help drive growth in GB’s £540m ARTD category, which remains the biggest ARTD market in Europe. Absolut Vodka & SPRITE is available within wholesale and convenience now.