More

    New Galbani Mozzarella set to make summer BBQs sizzle

    Lactalis UK & Ireland is expanding its Galbani range with the UK’s first mozzarella in a recyclable carton. Available from mid-April, Galbani Mozzarella di latte di Bufala 200g will be launching just in time for the annual mozzarella sales peak during the Spring and Summer months.

    Made with 100 per cent Italian buffalo milk, the new premium Galbani product offers a creamy texture and authentic taste. Insight behind the launch found that sustainability is high on the consumer agenda with 63 per cent of those surveyed saying they like the recyclability element and are intending to buy the new product.

    As the #1 Italian cheese brand and #1 mozzarella brand, Galbani enjoyed a buoyant 2020 overall with total value sales growing by +49.3 per cent, as the brand benefited from consumers cooking more at home. Sales of the Galbani range peaked during May to August, with Galbani Mozzarella 125g and Galbani Burrata 150g growing by +94 per cent and +182 per cent respectively compared to the previous four months. This growth is due to consumers using mozzarella and burrata products as key ingredients in the barbecue and alfresco dining occasions.

    “As the UK’s first mozzarella in a recyclable carton, our new Galbani Mozzarella di latte di Bufala performed extremely well in our pre-launch market research,” said Heloise Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland. “We are therefore expecting it to boost the solid sales growth of Galbani even further as the days get longer and the weather warms up. We urge retailers to stock up now to maximise the summertime sales peak.”

    Galbani Mozzarella di latte di Bufala 200g is expected to become a must-stock item appealing to foodies looking to enjoy delicious homemade Italian salads.

    Latest

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Don't miss

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per cent recycled content packaging across its popular Tyrrells sharing range. This new packaging initiative, which...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle with the launch of new Cold Beer (3.4 per cent ABV), recognising the growing requirement...

    Sharp’s announces off-trade launch of Offshore Pilsner

    Sharp’s Brewery has announced the national off-trade launch of its Offshore Pilsner, as the Cornish brewer celebrates 30 years of success. Building on Offshore Pilsner’s...