Cadbury is helping retailers drive sales in the singles category with the launch of the popular Cadbury Dairy Milk Caramel bar in a new 60P price-marked pack (PMP), available now.
More than a third of all bars purchased in independent and symbol stores are Cadbury bars, and they sell at a rate of two per second in this channel, putting the brand in a prime position to deliver growth for the singles category with the new addition. As well as this, Caramel is the best-selling Cadbury Dairy Milk flavour – and the PMP format aims to build on this success.
Research shows that PMPs offer a number of advantages for shoppers and retailers alike, and therefore are an important part of a store’s offering, generating a perception of improved value, convenience and trust from their shoppers. In fact, Cadbury Dairy Milk singles PMP packs achieve a better unit rate of sale than the non-price marked packs.
Retailers should stock new Cadbury Dairy Milk Caramel PMP, as well as a wider range of price-marked formats within confectionery, to help show shoppers they are getting good value for money and therefore encourage trade-up and impulse purchases.
(Prices are recommended only. Retailers are free to set their own prices.)
Cadbury Dairy Milk Caramel PMP
Product Weight: 45g
RRP: £0.60
Case size: 48
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