New format of shopper favourite joins Cadbury singles range


Cadbury is helping retailers drive sales in the singles category with the launch of the popular Cadbury Dairy Milk Caramel bar in a new 60P price-marked pack (PMP), available now.

More than a third of all bars purchased in independent and symbol stores are Cadbury bars, and they sell at a rate of two per second in this channel, putting the brand in a prime position to deliver growth for the singles category with the new addition. As well as this, Caramel is the best-selling Cadbury Dairy Milk flavour – and the PMP format aims to build on this success.

Research shows that PMPs offer a number of advantages for shoppers and retailers alike, and therefore are an important part of a store’s offering, generating a perception of improved value, convenience and trust from their shoppers. In fact, Cadbury Dairy Milk singles PMP packs achieve a better unit rate of sale than the non-price marked packs.

Retailers should stock new Cadbury Dairy Milk Caramel PMP, as well as a wider range of price-marked formats within confectionery, to help show shoppers they are getting good value for money and therefore encourage trade-up and impulse purchases.

(Prices are recommended only. Retailers are free to set their own prices.)

Cadbury Dairy Milk Caramel PMP
Product Weight: 45g
RRP: £0.60
Case size: 48