More

    New Diet Coke campaign: ‘Love What You Love, By You’

    Diet Coke announce today the launch of its new “Love What You Love, By You” campaign, an evolution of its successful brand campaign launched in 2022, “Love What You Love”. It speaks directly to the positive and unapologetic attitude of Diet Coke fans, by putting them at the heart of the campaign.

    The creative is a representation of over thirty quotes, teamed with eye-catching creative from real fans from across the UK, and their passion for self-expression. The simple yet impactful concept celebrates everyday individuals enjoying a Diet Coke their way, because there’s no one better to talk about why they love the brand, than real life consumers themselves.

    The integrated consumer marketing campaign includes a brand-new TV advert inspired by real breaks, video-on-demand, out of home and digital advertising as well as social media, influencer activity, PR, and in-store activations throughout the year.

    To amplify the new brand messaging, Diet Coke will be working with a group of influential brand ambassadors, including AJ Odudu, Vogue Williams, Oliver Proudlock, Layton Williams and more, all well known for showcasing their positive unapologetic attitudes throughout their life and work.

    “We are so excited to take our platform to the next level – for us, it’s always been about celebrating Diet Coke drinkers above all else,” said Omar Sadiq-Baig, Senior Brand Manager at The Coca-Cola Company. “There’s something hugely exciting coming later this year, designed to directly delight our fans, and is well worth keeping an eye out for – both on your screens and on your supermarket shelves.”

    Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, added: “Diet Coke is the original sugar-free cola and the No.1 in GB, with a customer base so loyal that 32 per cent of its drinkers are not only brand-exclusive but would drop out of cola if Diet Coke wasn’t available. We’re therefore confident this campaign will resonate with shoppers and help drive sales for our customers. After all, no one can talk about the Diet Coke brand better than the people who love it most!”

    Latest

    Biona condiments range heats up with two new mustards

    Organic food supplier Biona is introducing two new high-quality...

    Florette partners Jet2 Holidays and Megan McKenna in fresh promo

    Salad brand Florette is aiming for the skies this...

    Carbonated drinks brand, TRIP, launches functional mushroom and adaptogen range

    Soft drinks brand TRP has launched a new range,...

    57% of businesses expect to never be fully cashless

    Cash is here to stay, with nearly 6-in-10 businesses...

    Don't miss

    Biona condiments range heats up with two new mustards

    Organic food supplier Biona is introducing two new high-quality...

    Florette partners Jet2 Holidays and Megan McKenna in fresh promo

    Salad brand Florette is aiming for the skies this...

    Carbonated drinks brand, TRIP, launches functional mushroom and adaptogen range

    Soft drinks brand TRP has launched a new range,...

    57% of businesses expect to never be fully cashless

    Cash is here to stay, with nearly 6-in-10 businesses...

    Groundbreaking integration trial between Gander and Snappy Shopper yields remarkable results

    In a landmark trial, two leading tech firms joined...

    Biona condiments range heats up with two new mustards

    Organic food supplier Biona is introducing two new high-quality and authentic French mustards, a traditional Wholegrain variant and a hotter French Dijon, which will...

    Florette partners Jet2 Holidays and Megan McKenna in fresh promo

    Salad brand Florette is aiming for the skies this summer after teaming up with the UK’s leading tour operator, Jet2holidays to launch an "UnFlorettable"...

    Carbonated drinks brand, TRIP, launches functional mushroom and adaptogen range

    Soft drinks brand TRP has launched a new range, Mindful Blend. Marking the next step for TRIP in its first foray beyond CBD drinks,...