New ad campaign for the happy egg co.

Noble Foods has launched a brand-new TV, radio, digital and OOH campaign for its flagship brand – the happy egg co. – following a design overhaul which was unveiled last month.

The new advertising campaign spans primetime TV, radio and digital channels plus social media and OOH to reach an impressive 96 per cent of families in the UK with the brand’s iconic brand promise – “Happy Hens Lay Tasty Eggs”. With a particular focus on the welfare of its hens, the campaign features four of the brand’s real, free-range farmers.

The campaign launches from 5 February nationwide, in a strategic move by Noble Foods to land ahead of Shrove Tuesday. The significant investment behind the brand’s refreshed look and feel will see the happy egg co. become the first egg brand to advertise on primetime TV. The advert expands on the “Happy Hens Lay Tasty Eggs” brand promise and features four of the brand’s free-range farmers, filmed on site at one of the many happy egg farms.

It’s the first time since 2018 that the UK’s number one egg brand has seen a complete design overhaul, which also includes packaging, POS, website and social media. New packs are already in stores across the UK.

Driving the refreshed design is a desire by Noble Foods to bring welfare back to the core of the brand, by creating greater transparency, highlighting the many benefits of the happy egg co. and creating greater interest in the free-range sector altogether. The happy egg co. already leads the category as the No.1 most recognised egg brand – with 85 per cent awareness and £89m RSV.

“We want to give consumers better understanding of the benefits of buying from the happy egg co., and how our farmers care for their flocks,” said Kate Charman, Senior Brand Manager at Noble Foods.

“Working with four of our farmers for the campaign was great fun. The truth is, they are passionate on or off-screen, so we knew they would be the best champions of the brand. We hope the campaign creates more awareness of the British farming community and how important great welfare is for the best produce”.