Nestlé has expanded its biggest confectionery brand with the launch of new KitKat Gold.
The four-finger treat will hit stores in the UK from the beginning of February, following the success of a limited edition launch in Australia in 2018.
“We’ve had an amazing response to the new KitKat experiences that we’ve introduced over the last few years. I am certain that KitKat Gold is going to be just as big a hit on these shores as it has been down under, especially if the reaction at Nestlé HQ is anything to go by,” said Alex Gonnella, Nestlé’s marketing director, confectionery for the UK and Ireland.
KitKat Gold, which uses UTZ-certified cocoa beans, is a delectable combination of trademark crispy wafer on a smooth milk chocolate base, topped with creamy white chocolate that has sweet caramel notes. It has no artificial colours, flavours or preservatives.
The product will be launched in Co-op and Nisa stores as an exclusive on 3 February 2020, before rolling out to most major retailers from 30 March.