Nestle masks up popular brands in India Covid awareness campaign  

An Indian shopkeeper arranges packets of Nestle 'Maggi' instant noodles from the shelves in his shop in Siliguri, West Bengal. (DIPTENDU DUTTA/AFP via Getty Images/File Photo)

Nestle India on Monday said its iconic brands Maggi, KitKat, Nescafe, Everyday will have their logos masked up in order to create awareness and reinforce Covid-appropriate behaviour among the masses.

The company will have a campaign in print and digital media informing its consumers about the packaging changes.

“Nestle India understands the need of the hour and wants to sensitise each and every individual about the one basic practice that we must all follow – Masking up,” the company said in a statement.

The move comes amid experts saying the rise in fresh cases and the R-value in many states is a worrying sign.

“To remind all of us and to create awareness on this very important safeguard, we have commenced work towards tweaking our product packaging that will see our iconic brands ‘masked up’. Our aim is to ensure that this important message gets reinforced every times when consumers look at our products,” said a Nestlé India spokesperson.

By leveraging the power of iconic brands, Nestle aims to spread even greater awareness on the importance of masking.

The company has already implemented the changes at its factory lines and the products are expected to hit the market in coming weeks.

According to the latest data released by the federal health ministry on Monday, with 35,499 more people testing positive for Covid-19, India’s infection tally now stands at almost 32 million.