Nestlé has announced the launch of a new variant under its Aero range: Dark & Milk.
Made with 51 per cent cocoa solids and 9 per cent milk solids, Aero Dark & Milk provides another deliciously rich way to enjoy the brand’s famous chocolatey bubbles.
“Aero Dark and Milk has a higher percentage of cocoa solids than standard Aero chocolate, which makes it ideal for those who are looking for a more intense, grown up flavour. At the same time, it retains the creamy taste elements you would find in milk chocolate, which means there is no bitterness,” commented Hannah Smithson, Brand Manager for Aero.
The launch will be supported by a multi-million pound media campaign, including TV, digital and social media activity, from April, in addition to the Aero masterbrand TV campaign ‘Bubblophone’ which will be on air across the first six months of 2021.
“More shoppers than ever are seeking out the stronger flavour notes of dark chocolate, but we know that some people can find the taste overpowering. We have combined cocoa and milk solids to produce rich and smooth chocolatey bubbles that melt effortlessly in your mouth – and we hope people will agree that the result is irresistible,” Smithson added.
Aero Dark & Milk is available in a 90g sharing bar, RRP £1.00.
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