Nestlé Cereals unveils new on-pack design for Shreddies

Nestlé Cereals has unveiled a new and visual identity for its core brand Shreddies, accompanied by a new brand campaign, ‘Shreddie For Anything’.

The campaign includes a TV advert and digital assets starring TV presenter Nick Knowles.

“I’m Nick Get-it-Done Knowles. I get up 10 minutes early, just to wake up my alarm. That’s why Shreddies came to me, I get stuff done,” Knowles commented.

“I know that everyone faces their own everyday challenges, from parenting in a pandemic to ticking through the to-do list. A dependable breakfast of Shreddies can set anyone up to dominate their day.”

The campaign follows the introduction of new on-pack designs for Shreddies, with its refreshed simple, bold and modern look designed to reflect the values of the iconic family brand in 2021.

“We know that our Shreddies customer base is made up of busy and multitasking parents who often have chaotic mornings, and need a breakfast that does what it says on the box,” commented Toby Baker regional marketing director UKA – Nestlé Cereals.

“Our new campaign is all about celebrating these everyday families, showing them how Shreddies delivers a satisfying, straight-up and no-nonsense breakfast for the whole family.”

The brand last year saw an 8 per cent increase in volume sales and 10 per cent increase in value sales, the company said.

The new ‘Shreddie For Anything’ TV advert and digital campaign will be on screens today (15 February). The new on pack designs can already be found on shelves at all retailers in the UK.