Nestlé Cereals UK renews its Get Active message


Nestlé Cereals UK announced its partnership with ParalympicsGB in January ahead of the planned Tokyo 2020 Olympic Games. Now, although the games have been postponed, the British hopefuls are still inspiring the nation to get active, and five top athletes will be helping you start your day right by getting up and moving.

With gyms closed, British Paralympic hopefuls will be presenting live fitness sessions via the Nestlé Cereal Instagram channel.

Starting on today (16th June) at 9.30am for five weeks, the athletes will be leading a workout from their homes to show how they are keeping fit and top of their form during the UK’s lockdown. The sessions will also include an insight into their morning breakfast regime, a question and answer session and introduce the athlete taking over the following week.

The first athlete taking over is Rio 2016 Paralympic gold medallist and World Champion in Table Tennis, Will Bayley.

Will said: “I am delighted to be part of the collaboration between Nestlé Cereals and ParalympicsGB and I really hope this inspires people to get up and get active at a time when getting motivated can be difficult. Although we won’t be going to Tokyo this summer, we are still training and keeping active, and hope we can help others do the same.”

Toby Baker, Regional Marketing Director Nestlé Cereals UKA said: “Starting your day right is so important. We hope our partnership with ParalympicsGB really does motivate UK households to get up, get active and eat well for a healthier lifestyle, not only with an active start to the day but also at the breakfast table.”

Mike Sharrock, Chief Executive of the British Paralympic Association, said: “We know many of our talented Paralympians have come up with innovative ways to continue their training regimes for the rescheduled Tokyo 2020 Games during lockdown.

“The Paralympic movement is all about celebrating inclusivity and what people can achieve when given the opportunity and this new initiative from Nestlé Cereals will bring families together and encourage them to feel the benefits of leading more active lives.”

So grab your sports kit and get fit and active with world-class athletes!

  • WHERE? Follow @nestlecerealsuk on Instagram for the LIVE workout
  • WHEN? Every Tuesday, starting 16th June for 5 weeks- first up Will Bayley!
  • WHAT TIME? 9:30am
  • HOW LONG? 20 minutes