Naturya superfoods set to supersize sales in indies

Naturaya is adding a range of added value and convenient superfoods to help independent retailers capitalise on the explosion in demand for such products in 2022 and beyond. The superfoods specialist is targeting incremental sales with its impressive line-up of 20 new products, which now take the brand beyond single ingredients into complete and convenient superfoods solutions for breakfast, lunch, snacking, baking, desserts, and drinks.

“Our latest research into the behaviours and habits of consumers, post pandemic, highlights the huge size and scale of the superfoods opportunity, which is set to explode over the next year and beyond,” said Marketing Director Lewis Black. “Half of all consumers want a greater choice and variety of superfoods available in stores, with over a third (34 per cent) saying they would be encouraged to buy more superfoods if it was easier to find them in store. Consumers also want to see superfoods available in more types of products and in aisles around the store, 35 per cent want to see them in store cupboard essentials, 29 per cent in snacking, 23 per cent in cereal and 17 per cent in baking.”

He added that just as “protein” has seen exponential growth, with consumers recognising it provides an added health benefit to many food and drink categories, “superfoods” is on the same growth trajectory.

“We also know that people are prepared to pay a price premium for products that contain superfoods and so there is a significant opportunity for retailers to stock up, promote and display superfood products in store and trade shoppers up across multiple categories.”

THE NEW NATURYA SUPERFOODS RANGE

Chia+ Pudding: Milled and whole Chia seeds and real fruit powders to boost yourenergy, immunity, protect against oxidative stress and balance cholesterol levels. Available in  Strawberry, Coconut, Chocolate, Matcha and Apple & Cinnamon. 175g. RRP £5.00.

Gut Feel Flaxseed Blend: The ultimate flaxseed blend, high in fibre and omega-3 fatty acids, with over 5 billion live bacteria. Can be simply added to porridge, smoothies, bakes and yoghurt. Available in Apple & Cinnamon, Mixed Berry, Cacao Maca, Tropical and Unflavoured. 300g. RRP £5.00.

Overnight Oats: Superfood porridge helps lower cholesterol levels but supports the immune system and helps to release energy throughout the day. Available in three flavours: Coconana Chia, Cacao Maca, Berry Buzz . 300g. RRP £5.00.

Keto Breakfast Porridge: An oat-free superfood-boosted alternative to porridge low carb and high in fibre – all key areas of concern when following a Keto diet. A great source of iron, magnesium and calcium. Available in  Banana & Coconut, Chocolate, Mixed Berry and Apple & Cinnamon. 300g. RRP £6.00.

Hot Chocolate: This Great Taste Award winning indulgent and relaxing vegan hot chocolate blend is made with Fairtrade Cacao, Maca and Lucuma. To serve, simply add hot milk or make a mocha latte to your liking. Alternatively, add it to your baking recipe or mix into porridge. 250g. RRP £6.00.

Cacao+: Blend of Fairtrade cacao, reishi mushroom, maca, baobab and camu camu. Source of magnesium and Vitamin C. Helps to support the immune system and reduce tiredness and fatigue. Perfect for smoothies, porridge, bakes and hot drinks as a 1:1 substitute to regular cacao or cocoa. 300g. RRP £9.00.

Cacao Butter Drops: These organic Cacao Butter Drops are perfect for baking and homemade chocolate. Pressed from hand-harvested and gently roasted cacao beans and formed into easy-to-use drops retaining a delicate chocolate aroma. They are a great source of vitamin E to protect against oxidative stress. 250g. RRP £9.00.

Spirulina and Chlorella Tablets: Made with 50 per cent organic spirulina and 50 per cent organic chlorella. High in iron and vitamin D to support the immune system, it’s also high in manganese to protect the cells against oxidative stress. Also, a great source of vitamin B12 to fight fatigue. 100g (200 tablets). RRP £8.00.

The full range of NPD is available to order now from wholesale distributor Tree of Life  which serves independent retailers across the UK.