National Lottery retailers in for sales boost with two special draws

Camelot is set to wrap up its Tokyo Games campaign with two special National Lottery draws.

The £15 million Lotto ‘Must Be Won’ draw this Saturday (18 September) takes the total in special Lotto ‘Must Be Won’ draw jackpots to £35 million in just two weeks, following the £20 million ‘Must Be Won’ on 4 September – which rolled down and saw over 1.5 million players pick up £5 and a Lucky Dip, boosting retailer commission and money spent in store.

This will be followed by a special EuroMillions Super Jackpot draw on Friday 24 September which will see £107 million jackpot up for grabs.

Camelot recommended retailers to site the POS for the EuroMillions draw immediately to maximise sales.

“We’re expecting a huge player turnout in retail for these upcoming special event draws – after what has been a fantastic National Lottery campaign in retail for the Tokyo Summer Olympic and Paralympic Games. This will no doubt lead to increased footfall and sales around the two draws, and should give retailers a sales boost as we wave goodbye to a hugely successful summer,” Jenny Blogg, Camelot’s retail director, said.

Recently, 25 lucky retailers attended the ParalympicsGB Homecoming event at London’s SSE Arena on Sunday (12 September) after winning tickets via Camelot’s National Lottery Retailer Hub.

Amardip Johal from Johal News in Bilston, Wolverhampton, who won tickets and attended the Homecoming event, said: “I’d like to say a massive thank you to The National Lottery for such a beautiful event, which I enjoyed so much. It was a once-in-a-lifetime event and I’m already looking forward to the next one. Maybe next time I can get my hands on more tickets!”