Myrkl announces its ambitions to enter the independent retail channel

De Faire Medical, the Swedish probiotic company supplying the Vitamins, Minerals and Supplements (VMS) category, has announced it is seeking distribution and retail listings for Myrkl within the independent retail sector.

Myrkl (pronounced “mi-ruh-kl”), is a food supplement containing AB001, the first formula in human history to break down alcohol effectively in the gut before it reaches the liver.

At launch, De Faire Medical saw unprecedented demand for Myrkl which sold out in just 24 hours, whilst a total of 100,000 units were sold via the brand’s e-commerce site in 45 days.

This month, De Faire Medical has embarked on a £1m marketing campaign designed to secure listings including TV, outdoor, PR, influencer partnerships and events which will promote the ground-breaking product ahead of the Christmas season.

Backed by investors Trill Invest, Edvard Berglund Invest, Frederic Fernandez (Head of Group) and Johan de Faire (Founder & Chief Scientist Officer), the company has set its sights on the grocery market, with ambitions to build with its unique product Myrkl, a £1bn net revenue business globally in the next five years with UK being a priority market.

Myrkl is now available for direct B2B sales with shipment direct to point of sales with a tailored assortment (including the new unidose sachet at £2.50 RSP), attractive retail margin, effective POS materials, low minimum order quantity and shipment nationwide within 5 working days (all information including price list available upon request at [email protected])

“This is an exciting time for De Faire Medical as we begin to seek distribution and retail listings for Myrkl in independent retail,” said Frederic Fernandez, Head of Group at Myrkl.

“Our e-commerce launch was so successful, with demand so high that product sold out in the first 24 hours, and we expect similar sales in Q4 following the launch of our marketing campaign.

“We are in the process of finalising listings at key retailers and look forward to securing further distribution in the near future. The end of the year and the festive season is the perfect moment to communicate Myrkl to consumers and we want to ensure that as many consumers as possible can have access to our fantastic product.”

“For maximum effectiveness, two Myrkl supplements should be taken before drinking. Myrkl is also 100 per cent natural and vegan, and all ingredients are recognised as safe by the European Food Safety Authority.

Myrkl is currently available from www.Myrkl.co.uk for £30 for 30 capsules (15 doses).

Myrkl should never been an excuse to drink excess alcohol and consumers should always respect alcohol consumption’s Government guidelines.

It is not suitable for those who are pregnant, breastfeeding or under the age of 18.

For more information, visit www.Myrkl.co.uk and www.defairemedical.com.