Müllerlight launches new low fat Crunch range


Müller has announced the launch of a new range under yogurt brand Müllerlight.

The new split pot range Müllerlight Crunch is available in two varieties, Flamingo Edition – a limited edition variant – and Toffee Cheesecake Inspired which will be a permanent flavour.

At 98 kcal per pot, Müllerlight Crunch contains low fat yogurt and a side of crunchy inclusions. It is a source of protein, and is available in a six pack format.

“Our new Müllerlight Crunch range is in the fastest growing yogurt format. We think that we have found the perfect solution for many shoppers, and we can’t wait to see the reaction,” commented Michael Inpong, strategy and marketing director at Müller Yogurt & Desserts.

The launch will be supported on social media and through an ongoing Müllerlight multimedia campaign.