Skip to content
Search
AI Powered
Latest Stories

Müller unveils on-pack promotion for FRijj

Müller unveils on-pack promotion for FRijj

Müller Yogurt & Desserts is investing in on-pack promotion and a supporting multi-million pound marketing campaign for its flavoured milk brand FRijj.

This spring will see the return of the ‘mooing’ promotional bottle, giving 100 shoppers the chance to win £1,000 if they purchase a promotional bottle of Müller FRijj milkshake which makes the sound when opened. Promotional bottles are available in major retailers and convenience outlets from Friday (7 April).


Following positive growth in the last year which has seen Müller FRijj outperform the flavoured milk category with 22 per cent value growth, increasing its share of the flavoured milk market to 10.3 per cent Müller Yogurt & Desserts intends to use the promotion and campaign to continue to drive this growth throughout 2023.

“We’ve seen some very positive growth in the flavoured milk category following our investments in Müller FRijj in 2022, and we want to build on those encouraging figures and drive even more sales and growth for our customers,” Toby Bevans, strategy and marketing director for Müller Yogurt & Desserts, said.

“We know from our research that the Müller FRijj ‘moo’ has a higher than average recall for shoppers, and we’re using that distinctive asset to enable us to continue the encouraging growth the brand has seen over the last year.

“Throughout 2023 we’ll continue to support the growth of our core brands, in particular our classics such as Müller FRijj, all while creating a level of excitement and promoting category growth.”

The mooing bottle promotion, which was a hit with consumers when it last ran in 2019, will be seen on promotional bottles of all five Müller FRijj flavours (strawberry, banana, chocolate, fudge brownie and cookie dough).

The promotion will run until September subject to availability, and will be supported by media investment in out of home, video on demand, radio, and at point of sale.

More for you

Mr Kipling Simnel Slices pack on UK shelf, Easter 2025 launch

Mr Kipling is launching new limited-edition Simnel Slices

Easter treat: Mr Kipling's simnel slices

Leading cake brand Mr Kipling has announced the launch of a new limited-edition Simnel Slices just in time for Easter.

Expanding the season beyond classic chocolate treats, Mr Kipling is bringing a fruity Easter flavour onto shelves, expanding retailers’ seasonal cake ranges this year.

Keep ReadingShow less
Boost Drinks limited edition Blue Raspberry Energy and Cloudy Lemonade Sport

Boost Energy Blue Raspberry and Cloudy Lemonade flavor

Boost Drinks unveils limited-edition NPD for its sport and energy ranges

Boost Drinks has announced the exciting introduction of limited edition NPD in both its Energy and Sport ranges; Blue Raspberry Energy and Cloudy Lemonade Sport.

ENERGY
Leveraging its position as the third largest brand in Energy Stimulation, growing +15 per cent in value vs. two years ago, Boost’s new Blue Raspberry limited edition is bringing excitement and incremental sales to the 250ml market.

Keep ReadingShow less
Café Delice coffee-to-go concept by Delice de France featuring Modern Standard beans

Coffee-to-go concept for bakeries

Delice de France launches margin-boosting Café Delice coffee-to-go

Delice de France, the UK experts in bread, bakery and food to go, is launching Café Delice, a new coffee-to-go concept where outlets selling 35 cups a day can earn margins of 40 per cent.

The move will enable bakery customers of Delice de France to extend their food-to-go offering with quality hot drinks at competitive prices.

Keep ReadingShow less
Heat and Eat World Food Flavors for Quick and Delicious Tacos

Authentic flavors, ready in minutes – Pekis Taco Fillings !

Empire Bespoke Foods launches new ‘Mexican For Foodies’ range of taco fillers

Empire Bespoke Foods, the specialist global food importer and distributor, has unveiled an exclusive new range of "heat and eat" taco fillings based on the most popular world food flavours in response to growing consumer demand for exciting and convenient meal solutions.

Pekis Taco Fillings are based on traditional and authentic recipes from around the world, cooked with 100% premium quality, natural ingredients and no preservatives. Ready to heat, eat and enjoy, the range comprises Chicken Jalapeno, Tikka Masala, Chicken Teriyaki and Chilli Con Carne. Each 180g pack will fill four average-sized taco shells.

Keep ReadingShow less