Leading dairy brand Müller unveiled its first ever Skyr product, Müller Corner Icelandic Style Skyr.
The product will be available in three variants: Icelandic Style Skyr with raspberry and hazelnut granola, nuts and chocolate coated balls granola and banana and almond granola.
“We’re constantly creating innovative, fun and delicious new products, like this one, which meet changing shopper needs,” commented Michael Inpong, strategy and marketing director at Müller Yogurt & Desserts.
“Müller Corner has been on UK supermarket shelves for over 30 years, so we’re shaking it up by making it deliciously thick, bigger and with a transparent Corner so that shoppers can see the high quality, delicious whole nuts and granola inclusions.”
The new products is the largest ever Müller Corner and contains 13g of protein.
The launch will be supported by a multimillion pound marketing campaign starring brand ambassador Dina Asher-Smith. The campaign includes a new television advert and social media.