Shoppers voting for their favourite new products on the market have named both Müller Corner Icelandic Style Skyr and Müller Kefir Smoothie as Product of the Year 2022.
Müller Corner Icelandic Style Skyr, the number one single serve skyr product on the market, has been crowned Product of the Year 2022 in the Dairy categoryand Müller Kefir Smoothie, its first kefir product, was named Product of the Year 2022 in the Kefir category.
Product of the Year is the UK’s largest consumer survey of product innovation, with almost 10,000 shoppers voting for their favourite new products.
“Our strategy is to set the pace in the categories we serve, innovate to expand our reach and accelerate the development of the business,” said Justin Cook, chief executive officer at Müller Yogurt & Desserts.
“Müller Corner Icelandic Style Skyr is now the number one single serve skyr product on the market. It continues to drive value and excitement into the category, proving particularly popular with pre-family shoppers because of the new textures, formats and exciting flavours.
“When we launched Müller Kefir Smoothie, we believed we had found a sweet spot to unlock interest from consumers who perhaps hadn’t tried kefir before.
“The vast majority of Müller Kefir Smoothie shoppers are completely new to the kefir category, so it is a product that is clearly not only loved by consumers, but it is driving category growth.
“With shoppers naming two of our most recent innovations as their favourite new products on the market, it is clear that our strategy is working.”