Marks & Spencer (M&S) has launched a trial of refillable own-brand cleaning and laundry products, using a ‘pre-filled’ model which is proving popular at Asda.
Under the trial, customers will be able to purchase a refillable bottle of product, already pre-filled. Bottles of 500ml, 750ml and 1l sizes will be available. Shoppers will be charged an initial £2 deposit, which will be refunded in the form of a voucher when they bring their empty bottles back to the store after using the product.
The trial launched late last week at M&S’s stores in Bluewater and Stevenage. It will be extended to an additional four stores across the UK in the coming months.
Empty bottles collected in store will be sent for cleaning and refilling before being sent back to stores for sale again.
The recent launch at M&S comes after the supermarket expanded its ‘Fill Your Own’ offering for ambient and frozen food last year. The offering was first launched in 2019 and received good customer feedback, but expansion plans were complicated by the pandemic.
With expansion back on track, ‘Fill Your Own’ is now available in 14 stores and covers 60 product lines. Crucially, products sold packaging-free are cheaper per gram than their pre-packed counterparts. M&S estimates that the offering has mitigated the use of 350,000 pieces of single-use plastic packaging so far.
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