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Mr. Porky packs in sales with new Crispy Strips campaign

Mr. Porky packs in sales with new Crispy Strips campaign
Andy Marino
By Andy MarinoJan 27, 2023
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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With “Keto Diet” being the second most popular diet searched for in the UK, protein snacking meets a growing need among today’s consumers. Recent research showed that 29 per cent of pork snackers are looking to reduce their carb intake and 27 per cent want to increase their protein intake.

DSC 3193 C.STRIPS Gym Crosstrainer scaled

But snackers still want great taste and this is why pork snacks are increasingly popular amongst consumers looking for high protein, low carb options. Pork snacks, such as Crispy Strips and Pork Crunch, really deliver on taste with a rich flavour – and a crunchy texture so often lacking in other meat snacks. They are also the perfect on-the-go high protein snacking choice: Crispy Strips are high in protein, high in fat and have very low carb content, making them a very keto friendly snack. Perfect for the mid-afternoon slump, a pre- or post-gym workout, or simply great with a drink of an evening.

Matt Smith, Marketing Director for Tayto Group, the family-owned British company who are the No.1 manufacturer of pork snacks with a 74 per cent market share, explains: “Meat snacks have long been a go-to solution for consumers looking for a high protein snack, but Mr Porky Crispy Strips is rapidly gaining a loyal following. With 20.7g of protein and only 0.1g of carbs per 35g pack, Crispy Strips really is the protein-packed porky snack. And proudly sporting a Great Taste award, consumers can be confident that it also delivers on taste!”

Available in a range of formats including SRP and clip-strips (which are perfect for hanging near energy or soft drinks), Mr. Porky Crispy Strips provide a great opportunity to drive high profit, VAT-free incremental sales.

To support the growth of Mr. Porky Crispy Strips, Tayto are investing in a major four-week digital campaign launching in February – reaching millions of sports-and-fitness enthusiasts.

crispy stripsmatt smithmr porkytayto group

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