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    Mr Kipling and Cadbury Cakes new Easter adventure competition 

    This Easter, Mr Kipling and Cadbury Cakes are launching an on-pack competition to give shoppers the opportunity to win adventures through its cake packs, including a dream family holiday for four people, days out and over 100 other prizes. The campaign is live now and will run until 16th May across all retail channels.

    Sweet treats remain closely associated with seasonal occasions, and Easter is no exception. Consumers are already purchasing 882 million treats per year and during this Easter period, there was a huge uplift with sales in April 2023 23 per cent higher than in March, and 52 per cent higher than May. Premier Foods is determined to drive sales further for retailers around this occasion with the Mr Kipling and Cadbury Cake Easter campaign.

    “At Easter, consumers are more likely to be spending time with friends and family, so we’re expecting more shoppers to turn to the category for sweet treats to share with loved ones,” said Naomi Shooman, global marketing director for sweet treats at Premier Foods. “Our distinctive on-pack executions and in-store activity, makes the cake aisle an exciting destination to shop – especially when prizes are on offer. Our aim is therefore to disrupt and recruit shoppers into the cake category during the Easter period and excite them with the latest Mr Kipling and Cadbury campaign which could see them win the likes of a dream family holiday.”

    The competition is running across some of Cadbury and Mr Kipling’s most popular Easter cake SKUs, including the Mr Kipling Lemon & Raspberry Mini Batts and the returning Mr Kipling Deliciously Good Hot Cross Pies. The competition is available across the grocery, wholesale and convenience channel from now until 16th May. The full terms & conditions can be found on: https://www.winadreamfamilyholiday.co.uk/

    Premier Foods Easter SKUs include:

    • Cadbury Mini Egg Nests
    • Cadbury Mini Egg Choc Cakes
    • Cadbury Creme Egg Cake Bars
    • Cadbury Creme Egg Cakes
    • Cadbury Mini Egg Gateau
    • Cadbury Creme Egg Cup Cakes 2pk
    • Mr Kipling Lemon Bakewells
    • Mr Kipling Lemon & Raspberry Mini Batts
    • Mr Kipling Lemon Whirls
    • Mr Kipling Deliciously Good Hot Cross Pies 6pk

    Premier Foods Easter SKUs included in Easter Adventure Competition include:

    • Cadbury Mini Rolls 5pk (chocolate, raspberry, orange, mint)
    • Cadbury Mini Rolls 10pk (chocolate, raspberry)
    • Cadbury Mini Eggs Nests 4pk
    • Cadbury Mini Eggs Choc Cakes 6pk
    • Cadbury Creme Egg Cakes 4pk
    • Cadbury Creme Egg Cake Bars 5pk
    • Cadbury Creme Egg Cup Cakes 2pk
    • Cadbury Mini Eggs Gateau
    • Mr Kipling Slices 8pk- Angel, Lemon, Chocolate
    • Mr Kipling Slices 6pk- Angel, Lemon, Country, Almond, Bakewell
    • Mr Kipling Lemon & Raspberry Mini Batts 5pk
    • Mr Kipling Lemon Bakewells 6pk
    • Mr Kipling Lemon Whirls 6pk
    • Mr Kipling Lemon Fancies 8pk
    • Mr Kipling Deliciously Good Hot Cross Pies 6pk

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