KP Snacks, the Official Team Partner of The Hundred cricket competition, today announces five event activations taking place across four major wholesalers – Bestway, East End, Parfetts, and United Scotland. The exciting campaign of activity offers retailers the opportunity to celebrate one of summer’s most exciting sporting events, The Hundred.
The five depots will each be provided with themed theatre displays, POS materials and a VR cricket game from KP Snacks, alongside exciting prize giveaways with stock vouchers and The Hundred merchandise up for grabs.
Depots will also receive in-store POS bundles which will be available for retailers to takeaway and use in-store to promote the KP Snacks’ The Hundred on-pack promotion. Launched in May, the on-pack promotion is running across leading brands: popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips, all of which feature on the team shirts of the eight men’s and women’s teams competing in the tournament.
The themed event days are running in addition to an exclusive initiative KP Snacks is running in partnership with Bestway, offering retailers the opportunity to win the ultimate “money can’t buy” experience at The Hundred this summer.
“At KP Snacks, we know how important our wholesale partners are and we are thrilled to be engaging them and retailers with our exciting depot activations,” said Matt Collins, Trading Director of KP Snacks. “With great prizes available and fun theatre displays, these events are perfectly positioned to engage independent retailers and drive CSN sales”.
The event days are taking place at East End Birmingham on 20th July, Bestway Park Royal on 27th July, Parfetts Stockport on 10th August, Parfetts Aintree on 11th August, and United Scotland at the Queenslie depot on August 16th.
The Hundred partnership is part of KP Snacks’ mission to inspire healthier lifestyles and the depot activations support this ambition by driving retailer awareness. KP Snacks is driving interest in cricket and making it easier for families to get involved in the sport through its “Everyone In” campaign.