‘Brits to spend more on festive food this year than in 2022’ 

Brits are planning on ending 2023 on a high by splashing out on their favourite festive food, a new research has revealed.

According to a research by The Jolly Hog, over half of the nation (55 per cent) say that their favourite thing about the festivities is the food and drink and while savvy Brits are looking to spend smart this Christmas, they aren’t willing to let a tough year end without a bang.

While 64 per cent are looking to spend more on festive food this year compared to 2022 and that savvy shoppers are planning on spending less on things like alcohol (21 per cent) and the traditional turkey (19 per cent), so they can spend a little more on upgrading tasty treats like pigs in blankets, stuffing, roasted ham, Christmas pudding and cranberry sauce.

Olly Kohn, co-founder of The Jolly Hog, commented, “Shoppers have told us that they plan on ending the year on a high while still being super savvy on their Christmas food shop. For many of us the challenges of 2023 aren’t going anywhere, but we’re seeing Christmas lunch as a time to treat our families to a few treats here and there.

“We all know how excited we get for the biggest meal of the year, so it’s unsurprising that when it comes to firm festive favourites like pigs in blankets, cranberry sauce and mince pies, we’re not willing to compromise on taste and quality by spending a little more to upgrade to the best.”

Expected Christmas upgrades to be bought by Brits this season are Pigs in blankets, Christmas ham, Cranberry sauce and Mince pies.