Mondelēz International has introduced a unique twist and seal packaging initiative across its popular Cadbury Duos range, offering more portion control options for consumers.
Cadbury Duos Twist Wrap will help to preserve the chocolate’s fresh flavour, texture and shape with a single twist of the packaging, which the brand said is a first for any chocolate brand in the UK.
Kelly Lawrence, brand manager for Cadbury at Mondelēz International said: “We’re so excited to announce the new Twist Wrap packaging for our Duos range this year. We want Cadbury fans to be able to snack in a more mindful way, and we are excited to see what they think of this new product.
“Duos Twist & Seal is a great option for when you want to indulge in a sweet treat and then easily reseal and save the remainder of the product for later. Or if you’re feeling extra generous, why not share with friends and family!”