Mondelez unveils new shopper promotion for belVita

Mondelēz has launched a new consumer promotion for its leading breakfast biscuit brand belVita.

The new ‘Wake up and Win’ competition, running till 5 November, offers shoppers the chance to win up to £10,000 in cash.

Available across more than 50 products from the belVita range, including shopper favourites belVita Soft Bakes in multipacks and single formats, consumers only need to text the word BELVITA along with the last 4 digits of the barcode on the product to 60777 to be entered into the prize draw for the corresponding week.

There are 28 prizes in total up for grabs, including 3 prizes of £10,000, 5 prizes of £5,000, 10 prizes of £100 and 10 prizes of £50.

Mathilde Rossignol, brand manager for belVita at Mondelēz International, commented: “We’ve developed the new “Wake Up and Win” promotion to both reward consumers who already start their day with belVita as well as bringing new shoppers into the category.

“Importantly, belVita also offers a great range of flavours and textures to meet consumer preferences. This is helping the brand to achieve one of the highest repeat purchase rates in the biscuits category at 61 per cent [Kantar], demonstrating that its shoppers are loyal and will be looking for the brand on shelf.

“We recommend retailers stock up on the belVita range for their shoppers and ensure they display the campaign POS for maximum sales benefit from this campaign.”

The promotion will be supported by in-store POS, social and digital media marketing and an extensive outdoor campaign.

The campaign follows the launch of new belVita Soft Bakes Blueberry single format earlier this year, to help convenience retailers target on-the-go shoppers. The delicious Soft Bakes range is growing by 13 per cent [Nielsen], making it a core part of the belVita range.