Mondelēz International said it has cut over 6.4 million plastic windows from its chocolate eggs this Easter.
The full Easter egg range, spanning Cadbury, Cadbury Dairy Milk, Cadbury Bournville, Fry’s, Green & Black’s, Maynard’s Bassets and OREO will be plastic window free.
The measure would remove 5.4 tonnes of plastic out of the environment and making it easier for consumers to recycle, the company added. .
In addition, Mondelēz was able to remove a further 108 tonnes of cardboard using 100% sustainably sourced cardboard for its shell egg range. The company has also continued its season specific on-pack recycling labelling, ‘Be A Good Egg’, in partnership with recycling label OPRL, across its entire Easter egg range to help people dispose of packaging correctly.
“In the last six months alone, we have removed over 192 tonnes of packaging in the UK and Ireland and removing the plastic windows from all our Easter eggs further supports our existing position as one of the most efficient users of plastic packaging in the consumer goods space,” commented Louise Stigant, UK managing director, Mondelēz International.
Mondelēz has committed to global goals of making 100% of its packaging recyclable and labelled with clear consumer recycling information by 2025.