Leading wrap manufacturer Mission Foods has unveiled a dedicated range for the convenience channel.
Available now, the five-strong range includes original tortilla wraps, plain pitta bread and three naan products – plain, garlic & coriander.
The business added that it has catered to the channel by making the range available in smaller pack sizes for top up shops and PMPs to entice shoppers.
“In the current climate, brands are key in the convenience channel as they provide shoppers with reassurance on product quality and consistency,” commented Paula Jordan, managing director of Mission Foods UK.
“We’ve created a comprehensive range of staples for retailers, and the price-marked packs will help give shoppers confidence that they are getting good value from their local store.”
The range boasts a colour blocking style to ensure impactful shelf stand out, as well as easy range navigation for the shopper.
“Our new convenience range also has a longer shelf life, making it an even more attractive proposition to retailers who are concerned about wastage and stock management, while the pack formats are perfectly suited for those on a top up shop or looking for ‘meal for tonight’ options,” Jordan added.
The full range of price-marked tortilla wraps and flatbreads is currently rolling out in Booker depots countrywide.
Mission Foods Convenience Range PMPs:
- 25cm Mission Bakery Plain 6 x 6ct 368g – £1.49
- Mission Plain Pitta 60g x 6 – £1.00
- Mission Plain Naan 6 x 2ct 260g – £1.29
- Mission Std Garlic & Coriander Naan 6 x 2ct 260g – £1.29
- Mission Mini Garlic Naan 6 x 4ct 260g -£1.29
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