Highlights
- New design brings clearer colour coding across the full Meridian range
- Nuts market market now worth £155 million and in growth at 5.9% YOY
- The new packs rolling out now across retail stores
Nut butter brand Meridian is rolling out a new look this summer, building on strong annual growth and formidable momentum, with a refreshed pack design that makes it easier for shoppers to find their favourites on shelf.
The new design brings clearer colour coding across the full Meridian range, more easily distinguishing between crunchy peanut and delicious almond, which will help drive standout and navigation in a fast-growing but busy category. It’s a refresh that reflects the confidence of a brand that’s continuing to outperform the market, while staying true to everything that’s made it a consumer favourite for over 40 years.
Meridian is still made the same way it always has been, roasted and produced in Wrexham using 100 per cent nuts (skin on), never with palm oil, and with no unnecessary additions. That focus on simplicity and quality is what continues to set the brand apart in a market now worth £155 million and growing at 5.9 per cent annually.
Meridian is most definitely leading that charge. With a market-beating 16 per cent growth rate, the brand has achieved over 13 per cent market share, delivering nearly £18 million in annual value sales and by achieving its highest share in three years, it shows no signs of slowing down.
“This refresh is about making a strong brand, even stronger,” said Rachael Kelland, Brand Manager for Meridian. “We’ve got a product people trust, one that’s built on quality, taste and transparency, and this new look makes it even easier for them to find what they’re looking for. Whether it’s smooth peanut or a more textured crunch variety, shoppers can now spot their favourite at a glance.”
The pack redesign is being supported by an integrated shopper marketing campaign, with digital and influencer activity already underway and outdoor media planned for later in the year. The aim is to drive further brand engagement and bring new consumers into the category.
The relaunch comes at a time when consumers are increasingly looking for plant-based sources of protein, with nut butters offering an accessible and versatile solution. For Meridian, it’s not about chasing trends however it’s about staying consistent and authentically real, with products that support healthier lifestyles without compromise.
“We’ve always done things the Meridian way,” added Rachael Kelland. “That means no palm oil, no shortcuts, just brilliant nut butters made from the best ingredients. This new look celebrates that and gives us a platform to reach even more consumers.”
The new packs are rolling out now across retail stores this summer.