Meadowvale Foods unveils new recyclable packaging for Goodness Me!

UK’s leading supplier of frozen poultry products Meadowvale Foods on Tuesday (31) has unveiled new developments to its popular Goodness Me! brand, including the use of responsibly sourced palm oil and fully recyclable packaging.

Goodness Me! brand is now using only responsibly sourced palm oil, with reduced salt and allergens, no phosphates and fully recyclable packaging, announced Meadowvale Foods.

Throughout the years, Goodness Me! has remained largely unchanged, until now.

Meadowvale’s first branded foodservice product range was launched over 25 years ago. It’s Goodness Me! quickly became number one in popularity and central to the hospitality sector, from the school canteen to restaurants. Its award-winning range has received the top AA BRC accreditation and is halal accredited.

Nigel O’Donnell, Managing Director of Meadowvale Foods explained, “I’m thrilled to share the developments we’ve made to the GoodnessMe brand. The brief was clear, continue to deliver on our core values of serving healthier, tastier chicken, that have made us so successful, whilst bringing it in line with our goal to reduce our impact on the environment.” 

“The new-look GoodnessMe packaging is now fully recyclable, eliminating at least 9 tonnes of plastic going to landfill every year. In terms of the product, we only use responsibly sourced palm oil (RSPO), allergens have been reduced, salt content meets FSA guidelines and the meat content has been increased,” he said.

“All of this has been achieved whilst continuing to deliver great-tasting, healthier chicken, using only natural chicken breast fillet, which of course, is fully cooked and individually quick frozen to help reduce waste and eliminate the risk of handling raw poultry, even more, important in today’s environment,” O’Donnell said, adding that along with introducing recyclable packaging, the company has also taken the opportunity to upgrade the pack design.

Chris Moyes, Development Chef at Meadow Vale explained, “Each product has so much versatility. From sandwiches to salads, wraps to burgers and great tasting curries, the products can be oven-baked, added straight to your dish or thaw and served. As a chef in a busy kitchen, you can be confident you’re serving healthier, tastier natural chicken fillet breast with reduced salt, allergens and no phosphates.”