Mars Chocolate Drinks and Treats (MCD&T) has today, February 20 2023, announced the launch of its new Mars and Galaxy Iced Coffee Mocha Lattes.
Mars Iced Coffee Mocha Latte dials-up undertones of malt and caramel, synonymous with the iconic chocolate bar, while Galaxy Iced Coffee Latte leads with the smooth creamy taste of Galaxy.
Both new products are HFSS compliant, do not contain any added sugar and contain only 99 calories per 250 ml bottle.
Flavoured milk continues to show phenomenal growth and is now worth £568 million, an increase of 16 per cent year on year.
Coffee flavoured milk is the largest subcategory, worth £207 million and growing by 20% year on year. Chocolate flavoured milk, the second largest sub-category, is also performing well with value sales worth £122 million.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats says: “We believe that we have a winning formula with a combination of the nation’s two favourite milk flavours, our distinctive brands and PMP packs.”
Mars Iced Coffee Mocha Latte and Galaxy Iced Coffee Mocha Latte are available through convenience and wholesale channels from March and while stored ambient are best served chilled. RRP: £1.85.
