Mars Wrigley launches Sweetstake promotion in partnership with National Emergencies Trust

Mars Wrigley UK has launched its popular Sweetstake, adapting it to support communities and those affected by coronavirus.

A new partnership with National Emergencies Trust (NET) will see the confectionery giant matching the prizes with a total donation target of £500,000.

The on-pack promotion, which will run throughout summer 2020, is available across the following of popular brands: Mars, Revels, M&M’s, Galaxy Minstrels, Maltesers, Twix, Galaxy Ripple, Snickers, Starburst, Skittles and Extra.

Consumers will now be given two virtual football scenarios, instead of live football matches as was the case in previous promotion. Prizes can be won if the outcome of the virtual game matches the scenario given, with top cash prizes of £20,000.

The prize pool also consists of £1,000, £500, £20 and £5 cash prizes plus millions of free pack coupons which can be claimed when making an essential shopping trip.

Mars Wrigley UK will be making a donation that matches the value of every prize claimed to NET in order to reach the target donation of £500,000. If the total matched value does not reach the target donation, Mars Wrigley UK will make up the shortfall.

Promotional codes can be found inside a range of brand formats which consumers can register at www.thesweetstake.com for their chance to win, until the closing date of 11 January 2021.

Emily Owen, reward brand manager at Mars Wrigley UK said: “When we originally came up with the idea for Sweetstake 2020, we had very different plans. As a result of the Coronavirus outbreak, we made a number of changes to the promotion but still with the aim to give shoppers and retailers alike a fun and exciting promotion to engage with.

“By partnering with NET, the Sweetstake 2020 promotion will not only support retailers during this difficult time and excite consumers but will also fund organisations providing vital support to people affected by the Coronavirus outbreak.”