Mars Wrigley has announced the launch of its new Galaxy Vegan Salted Caramel bar into retailers this month, as part of a bold refresh of the Galaxy Vegan product range.
The new SKU, which is gluten-free, dairy-free and registered with The Vegan Society, joins the brand’s core Vegan line-up, including Galaxy Vegan Classic, Galaxy Vegan Orange and Galaxy Vegan Crumbled Cookie.
The new Galaxy Vegan Salted Caramel bar is made with hazelnut paste and filled with creamy salted caramel, with a design and taste similar to the mainstream confectionery equivalent. With Galaxy Vegan representing 43 per cent of the free-from chocolate block category in 2022, the brand said the introduction of the new SKU will provide further scope to grow market share in the rapidly-expanding category.
“We’re excited to launch the same great silky smooth Galaxy taste in vegan varieties. The launch of our new Galaxy Vegan Salted Caramel bar further strengthens our existing Vegan offering in free-from chocolate, which is now worth £26.4 million, and growing at a rate of 19 per cent year-on-year,” Michelle Frost, general manager at Mars Wrigley Drinks and Treats, commented.
“This category growth shows no signs of slowing, and that’s why we are pleased to be bringing a trending flavour to those looking for a sweet treat, whether it be due to dietary necessities or lifestyle choice.”
The entire Galaxy Vegan range will be available in retailers nationwide from this summer, with an RRP of £3 for a 100g bar.