The confectionery maker Mars Incorporated is trialing recyclable paper packaging for a limited time, with the bars available at 500 Tesco stores from Monday (29).
The company is looking to explore different types of packaging, and how these work in everyday life. It added it would use the feedback to inform future packaging pilots, The Guardian reported.
Mars said it was “exploring different types of alternative packaging solutions” for its confectionery products.
Richard Sutherland-Moore, a packaging expert at Mars Wrigley UK’s research and development centre, said: “For Mars bar, the challenge was to find the right paper packaging solution with an adequate level of barrier properties to protect the chocolate whilst guaranteeing the food safety, quality and integrity of the product to prevent food waste.”
Mars said it is investing hundreds of millions of pounds to redesign thousands of types of packaging, and meet its goal of reducing the use of virgin plastics by a quarter in the short-term, while also increasing its use of recycled plastic in its packaging.
In May 2021, Mars launched its Flexible Plastic Fund, a £1mn initiative to start rolling out plastic recycling collection points in stores around the UK.
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