Mars Wrigley is set to drive excitement in confectionery aisles across the nation this June with the highly anticipated return of its Maltesers White Chocolate, after more than a decade.
The company said the relaunch comes in direct response to significant consumer demand and not only caters to the rising popularity of white chocolate (the sub-category saw a 12 per cent uplift in 2024) but also taps into shoppers’ desire for nostalgic products.
“Consumers absolutely love Maltesers white chocolate and have been clamouring for us to bring it back. I’m happy to confirm that we are now finally going to do just that,” Clare Moulder, Maltesers senior brand manager at Mars Wrigley, commented.
“White chocolate is a growing trend and as the number two favourite chocolate brand in the UK, we are perfectly placed to answer this demand. We also know that white chocolate versions of favourite brands appeal to the under-35 demographic, so this launch is set to bring existing as well as new consumers to confectionery aisles.”
Maltesers White Chocolate will be available in Single Pack (30g), Treat Bag PMP (54g) and Core Pouch (74g) from 16 June in a variety of formats nationwide and roll out across independent channel via wholesale.
