Maltesers hits the biscuit aisle

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Mars Chocolate Drinks and Treats (MCD&T) has announced the launch of Maltesers Biscuits.
Each biscuit comprises three malty bobbles, covered in milk chocolate to create a snap and crunch eating sensation.
In the UK, the total sweet biscuit market is worth in the region of £2.6 billion and is growing at a rate of 3.4% YOY (Nielsen).
The treats sub-category is worth £859m and outperforming the total category with a volume growth rate of 6.1% (Nielsen).
Michelle Frost, general manager at Mars Chocolate Drinks and Treats says: “We are really excited to be introducing this iconic brand into the biscuit aisle for the first time. We believe that a combination of the innovative format, unique malty taste and the popularity of the brand will drive new consumers to the category in addition to providing something new and exciting for regular biscuit fans.”
RRP: £1.49 for 110g pack.