Magnum has announced the launch of a brand new, unique addition to the range, Magnum Ruby.

The much-anticipated ice cream is the first in the category to use the recently discovered fourth type of chocolate, Ruby.

“We’re the first brand in the world to pair Ruby chocolate with ice cream, offering UK and Ireland pleasure seekers the chance to try an exclusive taste experience like never before,” commented Andre Burger, vice president for ice cream and snacking at Unilever UK&I.

“Ruby chocolate is not bitter, milky or sweet but introduces the nation to a unique berry-like chocolate taste experience. It’s the ultimate luxury ice cream and chocolate combination, and with the season ahead of us, Magnum Ruby looks set to be the gem in our portfolio.”

The new range boasts eye-catching, ruby-coloured packaging, featuring intricate gold foil detail and will be supported with a £5.5 million marketing campaign.

The new Magnum Ruby is available in stores nationally now at an RRP of:

  • Magnum Ruby 3 x 90ml – £3.69 (Stick multipack)
  • Magnum Ruby 6 x 55ml – £3.89 (Mini stick multipack)
  • Magnum Ruby 90ml – £2.00 (Single stick)