Lyons Coffee unveils new portfolio

Lyons Coffee has announced the launch of a new portfolio, along with two new variants.

In-store from 1 March onwards, the range is positioned at an accessible price point that is aimed to drive new consumers into the category.

The new line-up boasts a bold look with eye-catching illustrations and light-hearted blend names.

“We know today’s coffee consumer desires more than just a caffeine fix, they want full-bodied flavours and formats to suit their needs, at an affordable price. Our refreshed range certainly delivers this, and we’re excited to unveil it in stores across the UK,” said  Marcus Swift, commercial director, UCC Coffee UK and Ireland

Two new variants, Perkadilly and Rockadero, offer further choice of flavour and strength to suit all palettes.

In addition, its best-selling No.3 blend has been renamed Go-Joe – a nod to its founder Sir Joseph Lyons – and Decaf is now Decaf Dreams.

Lyons is also relaunching its pioneering coffee bags in a convenient pack size of 10 and with fully recyclable packaging.  The relaunch will be supported by a targeted media, social, digital, OOH and print campaign, also live from 1 March.

“Aligning to the trend for convenience and quality evident within the category, the coffee bags sector is now worth £6.9 million and growing at an impressive 49.2 percent. With sustainability becoming more and more important in customers’ purchase decisions, we’re also pleased to now offer fully compostable coffee bags and sachets,” Swift added.

The new-look Lyons products will be available to Nisa retailers from 1 March. Retailers may contact [email protected] or 01908 275520 for further detail.