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    Lotto: Wednesday’s ‘Must Be Won’ draw means boosts for retailers after Friday’s Euromillions bonanza

    Hot on the heels of Friday’s record-breaking £201 million EuroMillions jackpot draw, Camelot is predicting another huge sales boost for National Lottery retailers thanks to this Wednesday’s (13 December) £12.8 million ‘Must Be Won’ Lotto draw.

    With special POS to support the enormous rolling EuroMillions jackpot being sent to 19,000 retailers last week, more than 4,000 tickets a minute were sold at National Lottery outlets across the UK in the last hour of sales last Friday – giving National Lottery retailers’ bottom lines a massive boost just ahead of Christmas.

    Thanks to their hard work and enthusiasm, the surge in sales seen across the week also helped to add millions more to the £30 million that The National Lottery raises for Good Causes every week – great news for all of the wonderful projects up and down the country that rely on this funding to continue their incredible work to support people and communities in need.

    And the retail sales bonanzas and opportunities to raise even more money for Good Causes don’t stop there. Wednesday’s £12.8 million “Must Be Won” Lotto draw promises to bring even more sales retailers’ way, giving them a second shot at benefiting from increased sales and footfall around the draw. And all this as we approach the two massive £15 million “Must Be Won” Lotto draws on 23 and 30 December, which will offer further festive sales boosts for retailers over the holiday period.

    “Our retail partners did a fantastic job last week and they’ve now got another chance to maximise their sales again this week, after Lotto rolled to a huge ‘Must Be Won’ draw on Wednesday,” said Camelot’s Retail Director, Alex Green. “This continues the recent sales momentum that we’ve seen from the extraordinary EuroMillions jackpots, and offers retailers great opportunities to drive even more sales around the draw, by doing things like talking about the big Lotto jackpot on offer, how it simply must be won and getting POS sited in the best possible place.”

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