Lidl GB pledges 40% reduction on own-brand plastic by 2025

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Lidl has announced its plans to further reduce its own-label plastic packaging by 40% by 2025.

The retailer had previously aimed to cut back on their plastic use by 20% between 2017 and 2022 but almost achieved this target, currently reaching 18%.

Further targets have now also been made to lower their own-label packaging by 25% and for these materials to be 100% recyclable, reusable, refillable or renewable by 2025.

Ryan McDonnell, chief commercial officer at Lidl GB, said: “Our unique business model allows us to adapt and innovate at pace and we are proud of the progress we have made to date in tackling excessive plastic use.

“Protecting the environment is a responsibility we take very seriously, and we know there is more to do. This is why we have significantly expanded our targets to help accelerate the impact we are having on cutting plastics, and we’re proud to be working collaboratively with our suppliers to find solutions.”

As part of their movement to protect the environment the discount supermarket chain has removed over 1,500 tonnes of unrecyclable black plastic from stores.

Lidl stated they will have eliminated problematic plastic, this includes PVC, EPS and black plastic by the end of 2020.

Collaborations with branded suppliers to help reduce plastic within store are also outlined in the retailers upcoming plans but warned products that do not meet these new standards will be delisted.