Let the good times roll in-store this summer with Ribena and Hasbro


Ribena will be bringing families together and helping retailers to drive sales this year through an updated promotion with Hasbro, the world’s number one face-to-face gaming company.

In store from March and running until the end of May, the on-pack promotion will offer shoppers the chance to win one of 10,000 limited-edition Ribena Mini Monopoly boards, as well as thousands of other prizes across Hasbro’s classic games. This includes family favourites: Cluedo, Battleship and Jenga.

For a chance to win, shoppers simply purchase any promotional pack – including 2L Ribena Sparkling Blackcurrant, 1.5L, 850ml or 600ml Ribena Squash in Blackcurrant and Blackcurrant No Added Sugar or 850ml Ribena Squash in Strawberry – and scan the QR code on the collar of the bottle to enter.

“Following the success of last year’s promotion, we’re thrilled to be partnering with Hasbro and its iconic gaming brands again this year to bring Ribena drinkers an even bigger and better promotion,” said Charlotte Flook, Head of Ribena at Suntory Beverage & Food GB&I. “The at-home drinking occasion is still hugely popular with shoppers so this partnership between Ribena and Hasbro is the perfect match in helping consumers liven up an evening in!

“We’re delighted to be able to offer the limited-edition Ribena Mini Monopoly board as a special prize this year for an incredible 10,000 lucky winners, adding a burst of Ribena to a much-loved family classic and encouraging shoppers to let the good times roll”, Flook concluded.

Retailers should stock up on the drinks included in the promotion from March to encourage incremental sales, and make use of the promotional point-of-sale material available to ensure the competition is unmissable in-store.