Lactalis launches £2m campaign for Seriously

Lactalis UK & Ireland said it will be investing £2 million in Seriously brand with a new media campaign.

Launched across on VOD channels including ITVHUB, ALL4, SKY, YouTube and Precision Video, the campaign will support the brand’s recent pack refresh.

The ad campaign, running till 25 October, is set to reach 11 million households. It will showcase Seriously’s extensive range of products, all of which are made using an original extra mature cheese recipe.

Shorter ads focusing on the Seriously Tasty Squares cheese portions and new Seriously Cheese Nuggets will target YouTube users.

“The new television advertising campaign builds on an impressive 12 months for Seriously, which includes a full brand packaging refresh and the launch of Seriously Nuggets,” commented Heloise Le Norcy-Trott, group marketing and category director of Lactalis UK and Ireland.

“The campaign will not only drive consumer awareness, but will also deliver the message that with Seriously, everyday meals don’t need to be bland; using our cheese monger as an icon throughout the campaign to reinforce Seriously’s unbeatable flavour proposition.”

Lactalis is also investing in a national digital campaign across Facebook and Instagram next month to support the relaunch of Seriously Tasty Triangles in its new unified packaging.

In addition, the brand is implementing a coupon activity across the full Seriously range in Scottish newspapers from September to December.