KP Snacks has launched a new campaign for its McCoy’s Muchos tortilla snacks.
The advert will run across Channel 4 and Dave, featuring commentary from presenter and comedian Alex Brooker. The spots will run during the ad breaks of Channel 4’s The Last Leg, which is co-hosted by Brooker.
“When looking to target a young affluent audience, Channel 4 provides the perfect environment as a young and upmarket channel,” commented Ilan Arkin, marketing controller for McCoy’s, Butterkist and Heritage Brands at KP Snacks.
“Partnering with Channel 4 and the right programming will help drive McCoy’s Muchos to front of mind awareness whilst maintaining a maverick McCoy’s style and cleverly pulling out Muchos’ personality.”
The creative depicts a Mexican wrestling match with running commentary on who is winning, with the McCoy’s Muchos tortilla snack clearly taking the lead. Using stock footage, the ad is produced in a COVID-19 secure way by Armoury London.
The campaign is brokered by Starcom and 4Sales and will run till the end of November.
“As our first campaign working with KP Snacks, we are so excited to get this campaign off the ground and bring to life a true Tortilla takedown,” commented Danny Weitzkorn, business director at Starcom UK.
“Channel 4 and The Armoury have been the perfect partners in helping Muchos to reach this target audience of millennial adults.”