KP Snacks unveils its biggest ever cross-brand promotion

KP Snacks has launched its biggest ever cross-brand promotion: Next Level Lunch.

The campaign offers shoppers great taste experiences including five fabulous prizes of lunch at a skyscraper in either New York, Dubai, Bangkok or Tokyo.

Running from 1 March until 31 May, the promotion will run on more KP Snacks products than any previous promotion, featuring across £1 PMPs and Grab Bags of Nik Naks and Skips, and various Grab Bags, PMPs and multipacks of McCoy’s and Hula Hoops.

Five money can’t buy experiences will allow winners to choose from a bucket-list lunch at either One World Observatory, New York or Burj Khalifa in Dubai, a 345m high lunch at Tokyo Skytree, or the world’s highest alfresco lunch at the State Tower in Bangkok. The top prizes will include flights and accommodation.

“We want to liven up consumers’ lunch occasion by offering something compelling and different at point of purchase that also provides great value. This is KP Snacks largest ever cross brand on pack promotion,” said Kevin McNair, marketing director at KP Snacks.

The cross-brand promotion also includes an instant win mechanic, with thousands of £50 vouchers for popular UK restaurants available.